Email subscriptions of the past are just that, in the past.  The new wave of email subscription marketing builds upon the relationships developed through social media and other means between an organization and consumer and works to create a sustainable environment that is mutually beneficial between both parties.  There are several fundamental activities that can help to increase the productivity and output derived from an email subscription campaign, ranging from including making it easier to consume information and being personable with delivery to name a couple.  In this article, we will take a closer look at the fundamentals of making a high impact email subscription campaign. Read more »

If you have been looking for a way to create a more profitable website through individuals that consumer the Internet, the option that you are looking for just might be blogging.  The ability to create blog content allows several added features for your website that both drives organic traffic to the site, in addition to providing content that provides advice and information that meets the needs of your clients or potential consumers.  One of the best options for driving a more profitable website is to invite guest blogging to your organization’s page.  There is a wide array of options available to online marketers to increase engaged traffic that makes for a more profitable website, and as discussed in the book The Local Customer Connection, the abilities found with guest blogging are not to be missed. Read more »

Having a business website and working tirelessly to create a more profitable website and structure at every turn can be daunting without the availability of resources close at hand.  Fortunately, for marketers looking to make a large impact out of the gates of business marketing, they do not have to look much further than email.  Email marketing strategies have been recognized and implemented for almost three decades and have become known as some of the most influential strategies to be held in the marketing realm year over year. Read more »

It can be easy to get caught up in the stream of available online marketing options, especially in the realm of paying for online advertising.  Paid online advertising comes in a plethora of options available to marketers and business leaders including, but not limited to, pay-per-click advertising, cost-per-click, sponsored listings, paid placement, cost-per-impression search engine advertising, search engine optimization, and search engine marketing.  In addition to these common options available for paid online advertising, organizations such as Google or Yahoo also take paid online advertising to another level with developed programs known as AdWords and the Bing Network, respectively, to assist in the promotion of businesses and ideas after receiving payment. Read more »

With Social Media giants such as Facebook and Twitter moving to the realm of Live Broadcasting, the opportunity to connect with consumers and drive new leads to company websites has become even greater over the past year.  Live options of connecting with individuals from around the globe has become prevalent across News Feeds and status updates of social media, helping to break through the clutter of past post ideals that were simplified in only text or images, sometimes found with marketing strategies such as email subscriptions.  Read more »

Business to business marketing and advertising strategies conducted with and through business websites are fundamentally separate from strategies that are often incorporated by business to consumer sales and marketing strategies.  Business to business marketing strategies should still be eye catching and help to consistently separate themselves from competitor marketing, but there is another level to the marketing component and business website that is often not met by business to consumer marketing strategies. Read more »

Advertising is only effective when it is in the same place that people are shopping for the product or service being advertised. Websites that offer FREE online classifieds get millions of views daily. Craigslist is one of the largest. Do not forget EBAY Classifieds. They are FREE in some cases, and a little work will reveal many more classified ad sites. Read more »

Every day millions of video “clips” are posted online. Using online video marketing, more businesses every day are growing their profits by using these fun, informative and helpful short online videos. You know you’re good at what you do, so why not show it? Posting how to, tips and just helpful or fun videos will show people that you are the GO TO business when they need what you offer. Read more »